(Image credit: Samsung)
IFA 2023 is one of the year’s biggest festivals of new tech – and we’re at the show in Berlin, Germany right now to bring you all of the latest news and launches.
(Image credit: IFA 2023)
What is IFA 2023? It’s Europe’s biggest tech show and is traditionally held every September in Berlin, Germany. Outside of CES, it’s one of the main places to see, hear and learn about new gadgets.
When is IFA 2023? This year’s edition will run from September 2-6, and is only the second in-person event since 2019.
Which tech brands are there? Aside from Apple and Google, most of the big consumer tech brands are at IFA 2023, including Samsung, LG, Lenovo, Asus and more.
The show runs between September 1 to 5, but its traditional peak is during its first two days, when many of the biggest tech brands – including Samsung, LG and more – make their new announcements.
IFA 2023 covers all of consumer tech, but this year we’re particularly expecting to see launches and announcements in TVs, wireless audio, robot vacuums and the smart home.
Towards the end of the show, we’ll also be bringing you our IFA 2023 awards, which will be a highlights reel of our favorite new tech from the show.
But before then, it’s time to join us on the show floor as we hunt for the most interesting, promising and downright weird tech of IFA 2023…
(Image credit: IFA 2023)
Welcome to IFA 2023
The starting gun has fired on IFA 2023 (for the press and media, at least) and the TechRadar team is currently tearing around the Messe Berlin exhibition centre in search of the most interesting tech stories this year’s show has to offer.
We’ve already seen some big announcements from Samsung, Sennheiser, JBL, Anker and more – and some other big tech brands (like Philips Hue) have also decided to make some big announcements, despite not actually being at the show.
We’ll be rounding up all of the news on those, plus the more esoteric and eccentric tech at IFA 2023, in this regularly updated liveblog. So stay tuned for a deep dive into Europe’s biggest tech show…
(Image credit: Samsung)
Next-gen Bluetooth is here – for Samsung tech
Here’s a big piece of IFA 2023 news that’s flown a little under the radar – Samsung has announced that its much-anticipated Auracast tech (a new Bluetooth feature) is coming to some of the best Samsung TVs and its Samsung Galaxy Buds2 Pro earphones.
Rather than pairing with a single device, Auracast creates a kind of audio hotspot that means audio can be broadcast to an unlimited number of receivers, like earbuds and headphones. That means your TV, for example, can connect to multiple pairs of Bluetooth 5.2 earbuds.
That’s just the start of Auracast’s benefits, which you can read more about in our story about the game-changing, Apple-rivaling new feature. With Samsung becoming the first major TV brand to add the tech to its TVs, expect more to follow suit.